What is SEO and why is it crucial for your business

Do you have a website and are finally ready to tackle SEO and increase traffic to your website? Well, we all know that assumes importance for data searchability and visibility of our brand, let’s see what moral value does it offer us. Here are some reasons why your business needs to take your brand to the next level. You must’ve heard about SEO and people telling you that you need to “Improve your SEO” on your site but what does that really mean? SEO stands for Search Engine Optimisation or simply how easy it’s for Google to seek out your website. Now there are many different search engines people use. You have options like Bing, Yahoo, and Yandex but 90% of searches are done on Google. So that’s usually what we’re talking about when we refer to search engines and basically, search engines just go out and search the web to find pages and index them in their catalog. It’s very similar to when you have a book and at the end of the book, you have an index where it tells you where everything was talked about and the location. That’s pretty much how Google and its indexing system works on the web and in the cloud. So let’s take a look at an example. Now, this is often a typical search page with results. You can see that there are ads, this is what’s known as a knowledge graph and what it’s doing is it’s pulling in a result that might be further down on the page but since Google thinks it’s answering the query really well it’ll get shown up here as well as down further on the page. Then below all of that, you’ve got organic results. Typically they’re about ten organic results on one page and organic listings simply mean that these results aren’t paid in the least. Now without further ado let’s see some reasons why your business website needs Search Engine Optimisation (SEO).

1. Organic search forms the primary source of traffic for a website

Organic searches are a very big part of most business websites’ performance, as well as the most important component for a client and ultimately getting them to complete a conversion or engagement. Now as we all know, Google owns a very large portion of the search market when you compare them to companies like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and others. That’s not to say that all the other search engines don’t contribute towards a brand’s visibility – they surely do – it’s just that Google owns a very big portion, which is about 75% of the entire search market. So it’s a clear-cut leader and thus its guidelines are important to follow. Now the remaining 25% of the market which is owned by other search engines is obviously valuable brands, too. Since Google is the most visited website in the world, they also happen to own the most popular email provider in the world with more than 1 billion users. And not to mention YouTube which is the largest video content provider engine in the world. Why now we know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get their share of information. Being visible and shown as a trusted resource by Google and other search engines is therefore always going to work for a brand’s favor. High-quality SEO and a high-quality website will take your brand to heights.

2. SEO builds trust and credibility

The goal for any experienced SEO is to establish a very strong foundation for a functional website with a clean and responsive web interface for an effective user experience that is easily discoverable in search results, thanks to the trust and credibility of the brand and its digital assets. A lot of parameters are going into establishing the authority regarding search engines like Google. In addition to the factors mentioned above are already popular among SEO enthusiasts, authority is accumulated over time as a result of elements like:

• Quality backlink profiles
• Positive user behavior
• Machine-learning signals
• Optimized on-page elements and content

But establishing the authority will do more for a rank than most, if not all, other digital optimizations. The problem is, it is completely impossible to build trust and credibility overnight – just like in real life. Authority for a website is earned and built over time. Establishing the authority for a brand takes a lot of effort, patience, and commitment, but it also relies on offering a valuable, quality service or product that allows customers to trust the brand.

3. Good SEO means a better user experience

Now today, everyone wants a better organic ranking and maximum visibility. There are very few who realize that optimal user experience is a big part of getting there. Over time, Google is also learning how to interpret a favorable or unfavorable user experience, and with positive user experience, it has become a very important element to a website’s success. The visiting customers know what they want. And if they can’t find it, there’s going to be a very big problem. And the performance of the website will suffer. A clean and clear example of building a strong user experience is how Google has become a more and more answer-oriented engine offering the results in the SERP (search engine result page) directly for users. Intentions of that are offering the visitors the formation they are searching for in lesser clicks, quickly and easily. Quality SEO incorporates a very good user experience, working it in a brand’s favor.

4. Local SEO gives Increased Engagement, Traffic & Conversions

With the rapid rise and growth along with the domination of mobile traffic, local search has become a very crucial part of small – and medium-sized businesses success. Now, local SEO aims at optimizing your digital assets for a very specific geographical area, so that people can find your business quickly and easily, putting them one step closer to becoming your client. The local optimizations focus on the specific city, regions, states, and even entire countries, to establish a viable medium for brand communication on a local level. SEO professionals will do this by optimizing your brand’s website and the content on it, including the local citations and backlinks, as well as local listings relevant to the area and business sector your brand belongs to. We promote the engagement on the local level, we as professionals optimize a brand’s Knowledge Graph panel, it’s Google My Business listing, and your social media profiles as a start. Now, we should also put a strong emphasis on the user reviews on Google, as well as other review websites like Yelp, Facebook et cetera depending on the industry.

5. SEO Impacts the Buying Cycle

There are customers’ who do their due diligent research. That’s one of the biggest plus points of the internet from a buyer perspective. Using SEO tactics to deliver your information for good deals, groundbreaking products, or your services, and the importance and dependability of what you offered to your customers is going to be a game-changer. It is also going to undoubtedly impact the buying cycle in a positive way when you are doing it correctly. Your brand must be visible in the places where people need them for a connection to be made. Local SEO enhances and promotes that visibility and lets your potential customers find you, where you provide them what they are looking for.

6. SEO Best Practices Are Always Being Updated

It is always great to have SEO tactics implemented on a brand’s website and across its all social media channels, but if it’s a short-term engagement (budget constraints, et cetera) and the website isn’t evaluated consistently over time, it will reach a barrier, where it can no longer improve because of other hindrances. Now, the way the search world evolves, is basically at the decision of Google, which requires constant monitoring for changes to stay I had a fair competition and, hopefully, on the first page of the results. Being proactive and continuously monitoring Google for major algorithm changes is always going to benefit your brand in doing so. We know Google makes thousands of algorithm changes in a single year. If you fall too far behind, it is going to be extremely difficult to come back. We as SEO professionals will help you to ensure that it is avoided.

7. Understanding SEO will help you Understand the Environment of the Internet

With the consistently changing environment of the internet, it can be a challenge to stay on top of the changes that are taking place every day. But staying on top of the results page includes been in the loop for major changes that take place for search. Knowing the web, how it works, including techniques made by other local, comparable businesses and your competitors, will always be beneficial for your brand.

8. SEO Is Relatively Cheap

Surely, it costs money to do SEO. And all the best things do, right? Search engine optimization for a website is relatively cheap in the grand scheme of things, and the return from this will most likely be considered in terms of your brand benefit and bottom line. Now, this isn’t a marketing cost; this is a true business investment. Good SEO implementation will keep your business up for years to come. And most likely for your entire life, it is only going to get better with more attention (and investment) it gets.

9. It’s A Long-Term Strategy

SEO can have a noticeable impact within the first six months of actions being taken, and a lot of those actions will have an impact that will last for more than several years. As the market continues to evolve, yes, it is always best to follow the trends and changes closely. But even a website that hasn’t had a boatload of intense SEO recommendations implemented is going to improve from basic SEO practices that are being employed on an honest website with decent user experience. And the more time, effort, and budget that is committed to SEO, the better and longer a website is going to stand to be a worthy contender in its market.

10. It’s Quantifiable

While the SEO doesn’t offer the easy-to-calculate return on investment like that of a paid search, you can always measure almost anything with proper tracking and analytics. The problem most people have is trying to connect the dots on the back-end since there is no fixed way to understand the correlation between all actions taken. Then, it is worth understanding how certain actions are supposed to affect the performance and crore of a website, and hopefully, they do. Any good SEO is going to be targeting those improvements, so connecting the dots should not be a challenge. The brands also want to know and understand where they were, where they are now, and where they are going to be in terms of their online performance, especially for SEO when they have a company that is being paid to execute on its behalf. There is no really a better way to show the success of SEO, either. We all know that the data never lies.

11. SEO Brings New Opportunities to Light

High-quality SEO for your website will always find a means of discovering and taking advantage of new opportunities for brands, not just to be discovered, but also to shine. Offering a quality SEO over to brands mean submersing an SEO team in everything that the brand is. This is the only way to truly market a brand with the same passion and understanding that the brand has for itself. The better your brand is understood, the more opportunities can arise to help you thrive. The same can be said about SEO.

12. If You’re Not on the First Page, You’re Not Winning the Click

Now, this is not a secret in the world of SEO that if you are not on Page 1, you are likely not killing the organic search game. A recent study shows that the first three organic search rankings position on the results page get nearly 40% of all the clicks, while up to 30% of all results on page 1 and 2 don’t get clicked at all! This means two things: First, if you’re not on page 1, you are not doing it right. Second, there are still a lot of instances when a user types a search for you and still can’t find exactly what they are looking for.

Conclusion

Implementing a strong and quality SEO on a brand’s website and digital assets is always going to be beneficial for the brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical for brands’ online presence in this day and age, especially as available data suggest a rise in the competition continues to increase and grow. If you have already got an internet site with some articles thereon then you’ll be just a couple of tweaks faraway from seeing massive results with your traffic. Without writing any new content. So if you want to see about that, make sure to contact us on 8181914448 or 8005251034 for more details. You can also contact us on our email hello@mmio.in