Today, millions of people use social media every day. They scroll through Facebook, post on Instagram, watch videos on YouTube, or read tweets on X (formerly Twitter). But did you know that social media is not just for fun? It is also a powerful tool for businesses. In 2025 and beyond, social media marketing plays […]
Whenever we use a social media channel to connect with our audience, build our brand value, increase sales, or simply drive our website traffic, it comes under the umbrella of Social Media Marketing (SMM). Social Media Marketing involves publishing content on your social media profiles, carefully listening to and successfully engaging your followers, then analyzing […]