SERVICE · CONTENT

Content engineered
to rank, cite,  and close.

Editorial-quality output at programmatic scale. Briefs that map to clusters, drafts written by subject-matter editors, distribution that lands. POV pieces that get cited — not just ranked.

See sample work The process
0x OUTPUT VS IN-HOUSE
0 SUBJECT EDITORS
0 ARTICLES SHIPPED / YR
FIELD NOTES AI SEARCH

The Generative Engine Optimization playbook for enterprise.

Why classic SEO playbooks are leaking pipeline to AI Overviews — and the seven-step engineering process we use to win back citation share. Includes our internal scoring rubric.

Priya Raghavan
VP Content · 14 min read
10,481 reads · 287 shares
/ FORMATS WE SHIP

From programmatic pages
to category-defining POVs.

01

Category POVs

Ghost-written for your founders + execs.

24 / yr
02

Programmatic SEO

Templated pages backed by your data.

500 / mo
03

Cluster pages

Topic hubs that earn authority.

40 / yr
04

Long-form guides

Definitive resources, 3-5k words.

24 / yr
05

Original research

Surveys, reports, benchmark studies.

6 / yr
06

Sales enablement

Battlecards, one-pagers, ROI calcs.

40 / yr
07

Newsletters

Editorial newsletters, ghost-written.

weekly
08

Op-eds & PR

Placed in tier-1 trade press.

12 / yr

Seven-step
shipping pipeline.

AVG TIME-TO-PUBLISH · 9 DAYS
01

Cluster strategy

Strategy lead

We map your topic universe by intent + competitive whitespace.

02

Brief engineering

Senior editor

Briefs include SERP, AI Overview, schema, internal link plan.

03

Drafting

Subject editor

Subject-matter editors draft — never generic freelancers.

04

Internal review

Two-pass review

Editorial + SEO + legal in parallel, not in series.

05

Publishing + schema

Tech editor

JSON-LD, internal links, image alt, GEO schema applied.

06

Distribution

Distribution pod

LinkedIn, X, newsletter, syndication, internal Slack drops.

07

Performance + iteration

Analytics lead

Tracked into pipeline. Top performers get re-investment.

Your editors used to
work in your category.

14 SUBJECT EDITORS · ALL FULL-TIME
AS

Anika Sharma

DevTools · Observability · Cloud Infra
Ex-Honeycomb, Heroku
MI

Marcus Idowu

B2B Fintech · Payments · Risk
Ex-Stripe, Plaid
HW

Hannah Weiss

Vertical SaaS · Healthcare · Education
Ex-Veeva, Powerschool
TP

Tom Price-Daniel

Security · Identity · Compliance
Ex-Okta, Rapid7
DH

Daniel Henderson

AI / ML · Data Infra · Analytics
Ex-Snowflake, Databricks
RG

Rachel Giunti

HR Tech · Workforce · Identity
Ex-Workday, Gusto
/ WORK WITH US

Want a growth engine
instead of an agency?

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.

Book a strategy call Get a free SEO audit