FREE · 40 PAGES · PDF

The Generative Engine Optimization Playbook.

Citation share, schema patterns, weekly tournament rubric.

The exact playbook we deploy in the first 90 days of every enterprise engagement. Includes our internal 28-point quality grader, the schema patterns we use for AI Overview citation, and the rubric for the weekly citation tournament.

73% AVG CLIENT AI CITATION RATE
200 PROMPTS TRACKED WEEKLY
4 AI SURFACES MONITORED

Download the playbook

40-page PDF + the schema cheat sheet + the citation tournament rubric (as a spreadsheet).

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/ INSIDE

What you'll find.

01

The 7-step GEO stack

Entity authority → schema → answer-shaped content → citation monitoring → seeding → tournament → reporting.

02

Schema cheat sheet

JSON-LD patterns for Article, FAQPage, HowTo, ProductSchema. Copy-pasteable.

03

200-prompt tournament template

Our exact spreadsheet for weekly citation share monitoring across ChatGPT, Claude, Perplexity, AI Overviews.

04

Live case study deep-dive

A walkthrough of a 73% citation rate program — month by month, decision by decision.

/ EXCERPT

A taste.
The full version
is 10x deeper.

EXCERPT · STEP 07

The weekly citation tournament.

Most teams treat AI citation share as a one-time audit. It needs to be a permanent dashboard. We set up a tracker that runs the top 200 category prompts across 4 AI surfaces, weekly, and stores the cited-domains-by-prompt as time-series data joined to pipeline. That last part — joining citation to pipeline — is what makes this an actual marketing program, not a vanity dashboard.

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