One thing we noticed in the trenches last week, written up in under 800 words. No round-ups, no AI-spun listicles, no "10 ways to..." Just the operator-side observation that we wish someone had handed us.
Mondays only. No "bonus" emails, no upsell sequences, no "thought leadership" extras.
Every issue is drafted by one of our senior strategists. Not aggregated, not AI-spun, not ghost-written.
Half the issues are a specific tactic we shipped. Half are a strategic take. Each issue commits to one.
We don't use open-tracking pixels. We measure success by replies, not opens.
Three of our clients lost between 22% and 41% of branded top-of-funnel traffic in Q1. None of them are losing pipeline — because we'd already shipped the GEO program in Q4. Here's what changed, what stopped working, and the specific schema-and-entity playbook we deployed in the lead-up.