PLG funnels don't fail at traffic — they fail between sign-up and habit. We point SEO at activation intent, join in-product journey data to search data, and make the pricing page earn the traffic it already gets.
The blog ranks, sign-ups trickle in, and almost none reach the aha moment. Content built for readers produces readers. Nobody wrote for the person about to become a user.
You can't see which keywords produce users who activate, retain, and pay. So content strategy optimizes for traffic — the one metric that provably doesn't pay the bills.
It's the highest-intent page on the site and it hasn't been tested in quarters. Every point of conversion left on that page is the most expensive traffic you'll ever waste.
Usage signals that scream "ready to buy" — seats added, limits hit, integrations connected — never reach the CRM. Sales works a list of sign-ups instead of a list of buyers.
Enterprise SEO re-targeted at jobs-to-be-done queries — templates, integrations, "how to X" — and Programmatic SEO for the long tail of use cases. Pages built to produce users, not readers: every one lands in product, not on a newsletter form.
Analytics & Attribution connects keyword → sign-up → activation → revenue in one model, on server-side tagging. Now you know which queries produce paying users, and the content roadmap stops guessing.
CRO & Web puts the pricing page and sign-up flow on a weekly test-and-ship cadence: plan framing, trial mechanics, friction audit of every field. This is routinely the fastest payback in the entire program.
Paid Search budget steered by activation-per-keyword instead of cost-per-signup, and Marketing Operations routing PQL signals into the CRM so sales-assist calls buyers, not sign-ups. Reviewed at a quarterly QBR against the activation forecast.
"MMIO was the first partner who optimized for activated users instead of traffic. Sign-up quality changed within a quarter — and the pricing-page tests paid for the whole engagement."
Pipeline you can forecast. Intent capture, mid-funnel paid, attribution that holds.
EXPLORE ↗ By stageCompound first, then accelerate. CAC discipline for the next raise.
EXPLORE ↗ By stageMulti-product, multi-region orgs. Governance, migration safety, one P&L.
EXPLORE ↗A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.