LINK BUILDING · MANUAL DIGITAL PR, FULLY DISCLOSABLE

Links you'd show
your board.

Manual digital PR that earns editorial links on sites your buyers actually read. No PBNs, no link farms, no paid placements — every link on the record, disclosable to legal, procurement, and the board.

DR 68Median placement
1,247Editorial links, last 12 months
0PBN links. Ever.
/ THE PROBLEM

Most link building
is a liability.

01

Your last vendor bought PBN links.

Now you pay twice: once for the links, again for the disavow cleanup. The vendor moved on. The risk stayed on your domain — where the next core update can find it.

02

Outreach spam wears your logo.

Ten thousand templated emails a month, sent in your name. Every editor in your category has already flagged the pattern — and quietly filed your brand next to it.

03

DR went up. Rankings didn't.

Links pointed at pages that don't matter, with anchors that don't help. Authority parked at the homepage instead of routed to the pages that convert. Metric theater, not strategy.

04

You can't show anyone the list.

If your link profile can't survive a legal review or a due-diligence pass, it isn't an asset — it's exposure. Enterprise link building has to hold up in a data room.

/ WHAT WE RUN

Earned links,
engineered distribution.

Digital PR campaigns

Data stories, expert commentary, and reactive newsjacking — pitched one journalist at a time, by people who read the publication before emailing it.

Linkable assets

Original research, benchmarks, calculators, and indexes — assets that keep earning links for years, instead of placements that expire with the invoice.

Editorial vetting

DR floor, real organic-traffic floor, human editorial staff, no link-selling fingerprints. About 7 in 100 prospect sites clear the bar. The bar is the product.

Anchor text modeling

Anchor distribution modeled against the SERP leaders for each target page — branded-heavy, natural, never over-optimized into a footprint.

DR distribution targeting

Authority routed deliberately: a planned mix of tiers pointed at priority money pages, not sprayed at the homepage to inflate a dashboard.

Full disclosure reporting

Every placement logged with URL, DR, organic traffic, anchor, and how it was earned. A link list you can hand to legal — or a diligence team — without flinching.

/ FIRST 90 DAYS

Audit, build, earn, disclose.

01
WK 01–02

Backlink audit + anchor map

Your profile versus the SERP leaders: toxic links flagged for disavow, gaps sized by target page, and an anchor plan you approve before outreach starts. If there's PBN damage, you'll know its cost in week one.

02
WK 03–05

Asset + campaign build

The data asset gets built and the story angles get pressure-tested. Media lists compiled by beat and byline — journalists who cover your category, not a scraped CSV of "webmasters."

03
WK 06–10

Outreach & placements

Manual pitching begins; placements land weekly. Every link is vetted against the editorial standards before it counts toward anything — a placement that fails vetting doesn't make the report or the invoice.

04
WK 11–12

Report + reload

Full disclosure report: every placement, anchor movement versus plan, and ranking deltas on target pages. Next quarter's campaigns are queued before this one closes — link velocity should never idle.

/ PROOF

Every link
on the record.

All case studies
0
Editorial placements in the last 12 months
DR 0
Median domain rating across placements
0%
Of links disclosable — sourcing on the record
/ FAQ

Fair questions.

No. No paid placements, no PBNs, no "guest post networks," no marketplace links. We pay for people and data assets; the links are earned editorially. If a site quotes a price for coverage, it fails vetting automatically — that's precisely the footprint that turns a link profile into a liability.
Four hard gates: a DR floor set per campaign, a real organic-traffic floor (a DR 70 site with no traffic is a mirage), a named human editorial staff, and zero link-selling fingerprints in their outbound profile. Roughly 7 in 100 prospect sites pass. You see the vetting criteria and the pass list — it's part of the disclosure.
Typically 8–15 vetted editorial placements a month on an Engine retainer, spiking higher when a data story lands. We won't hit a quota by lowering the bar; one DR 80 link from a publication your buyers read outranks twenty directory drops. If a month runs light, the report says so — and says why.
The week-one audit sorts your profile into three buckets: genuinely dangerous (disavowed), inert (ignored — most spam links are noise Google already discounts), and salvageable (reclaimed or redirected). Then we rebuild deliberately. Panic-disavowing everything is how sites lose the good links along with the bad.
More than ever. When a model decides what to cite, it leans on corroborated, authoritative sources — which is exactly what editorial coverage builds. The same digital PR that moves rankings is the corroboration engine behind citation share in AI Overviews, ChatGPT, Perplexity, and Claude. That's the Generative Engine Optimization program, and the two are built to run together.
/ RELATED SERVICES
/ WORK WITH US

Want a growth engine
instead of an agency?

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.