Most paid programs optimize against the proxy metric — CPL, CPM, CTR — that's furthest from revenue. We rebuild yours around the one that isn't.
Google + Bing. We model intent at the keyword level, not the campaign level. Brand defense, competitor conquesting, problem-aware capture — each with its own bid logic.
LinkedIn, Meta, Reddit, TikTok. Different platforms, different creative grammars. We don't cross-post — we re-shoot.
Live, server-side, multi-touch attributed. Refreshes every 6 hours. Filters by channel, segment, region, and pipeline stage. No spreadsheet copy-paste at QBR time.
The bad news: the other half is being judged on the wrong thing. We rebuild the program around what actually drives pipeline.
Share view-only access. In 72 hours, you'll get a line-item breakdown of where your spend is leaking — and a 90-day plan to plug it.
A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.