When buyers ask ChatGPT, Perplexity, Claude, or Google's AI Overviews, one brand gets cited and everyone else disappears. Our 7-step GEO stack — the same one we published in The GEO Playbook — makes sure it's you.
AI Overviews sit on top of your best rankings and answer before anyone scrolls. You can hold position one and still watch clicks fall quarter over quarter. Ranking is no longer the finish line.
When a model answers a category question, it cites two or three sources. If a competitor is the default citation for your buyers' prompts, they're doing your positioning for you — every single day.
You track 5,000 keywords and zero prompts. No one in the org can say what ChatGPT tells a buyer who asks about your category. You can't win a channel nobody measures.
What ranks is not what gets cited. Models reward extractable answers, clean entities, and independent corroboration — signals most SEO programs have never optimized, because they never had to.
The 200 prompts your buyers actually ask, mapped and weighted by intent — because "best X for Y" prompts close deals and vanity prompts don't.
All 200 prompts run weekly across AI Overviews, ChatGPT, Perplexity, and Claude. Citation share trended like a rank tracker — yours and your competitors'.
Knowledge-graph cleanup, structured data, and consistent entity signals everywhere your brand appears — so models resolve who you are without guessing.
Pages restructured for extraction: direct answers up top, original stats, comparison tables, and quotable one-liners a model can lift with attribution.
Models cite what other sources confirm. Digital PR, data assets, and third-party mentions give them independent reasons to trust — and cite — you.
Board-ready: citation share by prompt cluster, surface by surface, versus named competitors — tied to pipeline in the same QBR as the rest of your program.
All 200 prompts run across the four surfaces. You see exactly where you're cited, where competitors are, and which prompt clusters are winnable first. Most clients are cited on under 15% at baseline.
Schema shipped, entity signals reconciled across the web, and crawl access verified for GPTBot, ClaudeBot, and PerplexityBot. The unglamorous work that decides whether you're even in the candidate set.
Priority prompt clusters get extractable, statistic-rich content while digital PR seeds the third-party corroboration models look for. Every asset maps to a prompt cluster in the tracker.
Weekly tracking shows the share curve moving, surface by surface. First QBR: citation share versus baseline and versus competitors, plus the next quarter's prompt clusters — sized and sequenced.
A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.