SOLUTION · PUBLIC MARKETS

Brand. Pipeline.
Investor signal.

Marketing at a public company answers to three audiences every quarter: buyers, the board, and the street. We run comms-safe content operations and demand programs with forecastable contribution — reported at board grade, every time.

±5%Forecast variance
48hComms review SLA
96%Renewal rate
/ PROFILE

Who this is for

Stage
Public · NYSE / NASDAQ
Revenue
$250M+
Team
CMO + comms + IR
Motion
Brand + demand, one narrative
/ THE CHALLENGES

The street is always listening

01

Every word is a disclosure risk

Content velocity dies in legal and comms review. Private competitors publish ten assets in the time it takes you to clear one — and the gap compounds in search and AI answers.

02

Marketing can't forecast its number

The CFO forecasts revenue to the street within a few points. Ask marketing for its pipeline contribution next quarter and the answer is an MQL count. That asymmetry costs budget every planning cycle.

03

Brand, demand, and IR tell different stories

Analysts read your blog. Buyers read your 10-K. When the growth narrative on the earnings call and the one on the website diverge, both audiences notice — and trust neither.

04

Board reporting eats the team

Two weeks per quarter assembling slides by hand — numbers pulled from six tools that don't agree. That's a month a year spent reporting on pipeline instead of building it.

/ THE PLAYBOOK

How we run it

01
Phase 01 · Weeks 1–6

Comms-safe content ops

Content Engineering with pre-cleared topic lanes agreed with comms and legal up front, plus approval workflows wired through Marketing Operations. Review drops to a 48-hour SLA because 90% of clearance decisions are made once, not per asset.

02
Phase 02 · Weeks 4–10

Build the forecast model

Analytics & Attribution models marketing contribution the way the CFO models revenue: sourced and influenced pipeline, forecast by quarter, tracked to ±5% variance. Marketing walks into planning with a number it can commit to.

03
Phase 03 · Weeks 8–16

Run demand under the narrative

Enterprise SEO and Paid Search aligned to the same growth story you tell the street, with Generative Engine Optimization winning citation share in the AI answers analysts and buyers both read.

04
Phase 04 · Every quarter

Board-grade reporting, on rails

The QBR deck assembles itself from the same model finance uses — contribution, coverage, forecast vs. actual, next quarter's commit. Your team reviews it in an afternoon instead of building it for two weeks.

/ PROOF

What it looks like

All case studies
NASDAQ · Cybersecurity · $1.2B market cap

"Marketing now walks into the board meeting with a forecast and hits it. Comms signs everything before it ships. That combination did not exist here before MMIO."

0%
Organic pipeline growth
0%
Faster content approval
0%
Forecast variance (±)
/ FAQ

Public-company questions

The content calendar syncs to your IR calendar from day one. Pre-cleared topic lanes exclude anything touching guidance, pipeline specifics, or unannounced products. Freeze protocols pause scheduled publishing automatically around earnings. Your comms team holds a standing veto — and rarely needs it, because the lanes are agreed up front.
Yes — that's the point. We build the contribution model in your CFO's categories, not ours: sourced vs. influenced pipeline, coverage ratio, forecast vs. actual by quarter. The board sees marketing in the same grammar as the rest of the P&L, which is why the budget conversation changes.
Most public companies run Engine from $48k/month, and many move to Embedded (custom) once the program spans comms, demand, and reporting. A Sprint from $24k/project covers the forecast-model build or a comms-workflow diagnostic if you want to start contained. Details on the pricing page.
/ OTHER SOLUTIONS

Also built for

/ WORK WITH US

Want a growth engine
instead of an agency?

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.