A leading observability platform came to us out-ranked by every legacy incumbent in their category. Eleven months later, they own every category-defining query — in classic search and in AI Overviews — and the program has paid for itself five times over.
The client had won category mindshare among engineering leaders — but their organic search footprint didn't reflect it. Three legacy incumbents (with 10x the domain authority) owned every category-defining query.
At the same time, AI Overviews had started taking double-digit share of their top-of-funnel — and the brand was barely cited. Demos from organic had been flat for four quarters.
"Three quarters of flat demos from organic, and we'd just hired against a category-leadership thesis. We needed search to start carrying its weight."
We migrated the domain with under 5% traffic loss in week 6. By month 4, we were ranking on page 1 for 28 of the 41 priority terms. By month 11, all 41 were at position 1.
AI Overviews — initially a threat — became the largest single contributor to top-of-funnel by month 9.
MMIO is the only agency we have ever renewed twice. They show up to QBRs with a forecast model, not a pretty slide. SEO went from a line item I had to defend to the channel that funds the rest of the program.
A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.